Not sure what kind of business to start? Here’s how to figure out what fits your life and skills.
Choosing the right kind of business can feel overwhelming—especially when you’re just getting started. This simple guide will help you think through your options, narrow things down, and pick something that actually fits You, not just what’s trending.
Question #1: What do I actually enjoy doing?
Starting a business around something you hate is a fast track to burnout and failure. Think about what you genuinely like—writing, organizing, helping people, solving problems, etc. You don’t need to turn your hobby into a hustle, but your business should be built around skills or activities you can stand doing regularly.
Question #2: What do people already ask me for help with?
Sometimes your best business idea is hiding right in plain sight. If friends, family, or coworkers often ask you for help with certain things—writing resumes, fixing tech issues, planning events—that’s a strong sign you have a skill that people value a great deal. You are the “Go-to person”, that might be an area to investigate in more detail.
Question #3: What do I NOT want my business to look like?
Knowing what you don’t want is just as important as what you do. Hate constant video calls? Avoid business models that rely on coaching. Don’t want to chase clients all day? Steer clear of anything requiring aggressive outreach. Build a business that fits your boundaries—not someone else’s. You need to do “you” or it will become something you don’t like. And you don’t have to be “in-love” with what you do 100% of the time, but if you like it or can tolerate it, you are WAY ahead of the pack.
Question #4: How much time can I realistically commit each week?
Some businesses need 20+ hours a week to grow. Others can start strong with just a few hours. Be super honest about your current life, job, family, and energy. Pick something that fits your schedule so you can actually stay consistent.
Question #5: Do I want to work with people directly or behind the scenes?
Some businesses require a lot of client interaction—calls, emails, meetings. Others let you stay behind the scenes and focus on tasks. There’s no right or wrong here, just what suits your personality. Pick a model that fits how you like to work.
You don’t have to choose the perfect business right away—but answering these questions can help you avoid burnout, wasted time, and second-guessing. The First Real Steps walks you through the next part of the journey: picking your idea, building a plan, and getting it off the ground with confidence.